Content Development and Strategy Specialization
The Content Development and Strategy Specialization prepares students to lead the next generation of digital storytelling by blending creative production with data-driven decision-making. This specialization emphasizes understanding the user journey to build meaningful connections through innovative technology and strategic communication.
Highlights
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Human-Centered Design: Create accessible, high-performing apps and websites.
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AI Content Creation: Master generative AI tools for professional social media production.
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Advanced Analytics: Apply data visualization and sentiment analysis to track global trends.
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Strategic SEO Campaigns: Execute mission-driven social campaigns with real-time insights.
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User Behavior Research: Learn the research methods needed to understand your audience.
Sample Career Outcomes
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UX/UI Designer
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AI-Driven Content Strategist
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Data Insights Analyst
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SEO and Digital Campaign Manager
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UX Researcher
Specialization Courses
A minimum of three courses are required to earn this specialization.
- ME720: User Experience (UX/UI)
- ME725: Emerging Media Platforms
- ME745: Writing and Planning for Emerging Media
- ME770: Social Media Analytics
For course descriptions, please see the .